Specific contact

Monir is an up-to-date brand in the gold and jewelry industry. It has a young and sometimes teenage audience. Compliance with the principles of aesthetics in the design of products in this field should be as high and standard as possible.

For Monir, along with the design of strategy and brand identity, we also redesigned its visual identity in order to create a unified and appropriate experience, feeling, understanding and image at the brand’s contact points for the audience.

The important point is that; If a brand is not the first in the market, instead of being the best, it has two choices:

1_ be the second or third.

2- Focus on a corner or opportunity in the market, be the first there.

And of course, the audience, its needs, behaviors and preferences are part of the important factors in decision making.