The biter bit; isn’t it?

Right or wrong, brands are determined to dominate our lives as much as possible! And the interesting thing is that they do this by increasing the power of our control over our surroundings!

Obtaining such a level of penetration requires deep research and analysis of the behavior of the audience and the final consumer, which few big brands like Daewoo have the capacity and means to do.

We have become the on and off button of brand communication with the audience!

We had to design a campaign that would talk to the audience about the experience of complete control over home appliances.