Family is a priority.

Due to their background and size over time, brands gradually become like a father or even a mother in the field of industry if they have continuity and stability in performance.

Well, in the processes of branding, the audience and the creation of deep experiences are very important for him, and perhaps more importantly, the continuity of these experiences in specific time periods. A task that Daewoo home appliances really knows well.

The design of the campaign is to increase the loyalty and identification of consumers with the brand, when it reaches its peak, which is achieved by being together in the family and enjoying the mood of Eid.

We looked at the issue from the point of view that the value of the family is in the center of attention and the product that can deepen and deepen the period of time is placed on the sidelines.

Sometimes if not, most of the time you should talk about audience, customer and consumer instead of product or service. Maybe always!