Steel elephant

Sometimes, on the way to the winning position, regardless of their size, brands have to update and re-establish their position in the market and in the minds of the audience.
Interactive design for Mobarake steel complex in Isfahan in the 20th Metafo exhibition of Iran was a challenging and attractive project.  Our solution to present the achievements of this collection came with a disruptive idea.
Providing information through video mapping technology with the touch of steel and iron!The time was short and the amount of work was so high that we saw everything as iron!
But the result; It happened as it should.In addition to the outputs of motion design, graphics and video, it had a further achievement for us:
Close interaction, empathy and teamwork are equal to airing an elephant; Even if it is made of steel!