In times when our minds are overwhelmed by a storm of promotional messages, the era of artificial intelligence (AI) has arrived, bringing both advantages and challenges, like anything else. The advertising and marketing industry, with its history as the gateway to new and innovative technologies, finds itself at the forefront of this transformation. I, Amir Hasan Yasari, in this article, will explore how AI is changing the advertising landscape, why it is better to embrace the opportunities it presents rather than resist them, and what the implications will be for professionals and practitioners in the fields of advertising and marketing.
It is important to note that artificial intelligence is no longer just a fictional or abstract concept; it has become a practical tool that is currently influencing how brands, companies, and products interact with consumers. From data-driven decision-making to creating and producing customized content, AI capabilities have brought about a significant transformation in the advertising field. Resisting this wave of change is not only likely to be futile but can also place the growth of brands at a notable competitive disadvantage.
Artificial intelligence in advertising; playing under the table
The introduction of artificial intelligence in advertising has led to more accurate and efficient advertising campaigns that can reach the right audience with the right message at the right time and lead brands and companies to a winning position. Machine learning algorithms analyze vast amounts of data to identify patterns and insights that human analysts might miss. This allows efficiency in the costs of companies, brands and companies in advertising and maximizing return on investment through effective campaign strategies.
In addition to influencing creative teams, artificial intelligence tools help to grow and strengthen creativity and ultimately bring out attractive and efficient ideas. Their entry into the topic of producing visual and textual content has helped content producers, which are perfectly aligned with consumer tastes and behaviors identified through data. This capability not only speeds up the process of idea to implementation, but also increases the relevance and appeal of advertisements.
Why is resistance futile?
The speed at which the wave of artificial intelligence is growing means that they are quickly turning from a benefit to a necessity. Brands and companies active in the field of advertising and marketing that do not include artificial intelligence in their strategies are at risk of falling behind and premature aging as competitors use these tools to create more accurate and attractive campaigns. In addition, with the introduction of artificial intelligence into the world of management, data analysis and information, it has become an essential element for any marketing strategy.
Futile resistance against artificial intelligence mainly comes from the fear of losing jobs and moving jobs and being replaced with it. In reality, artificial intelligence is more of an enhancement and assistance element than a replacement. AI allows creative and strategic professionals to delegate mundane and repetitive activities to AI and focus on more complex and creative tasks such as understanding subtle human emotions and guiding brand strategy based on cultural insights that AI cannot perform. to focus
Marketing and advertising professionals, listen up!
For marketing and advertising professionals, the era of artificial intelligence requires a shift in skills and a new and serious focus. The need to understand the principles of artificial intelligence and machine learning is strongly felt in this era, not to become a technical expert, but to manage artificial intelligence tools efficiently and effectively. Professionals must also think strategically, foster creativity and understanding of consumer and audience behaviors to complement AI’s analytical capabilities.
In addition, ethical and professional principles regarding the use of artificial intelligence, such as information privacy, copyright laws, and transparency become very important. Experts and activists in this field must ensure that AI implementations support brand integrity and do not undermine the trust of consumers and audiences.
Last word
The era of artificial intelligence is not a crisis but a new era in advertising and marketing that promises a new wave of efficiency and creativity. Its rapid evolution and rate of growth in all aspects of advertising make resistance not only useless, but potentially harmful to those who choose to ignore its influence. Just as we humans have limitations, machines also have limitations. The limitation of machines is in two things:
Human emotions and human creativity.
Machines, for forward-thinking people and professionals, artificial intelligence is not only not a threat and is not going to replace us humans, but a useful assistant and friend that increases their advantages and provides tools to help speed up and It provides them with solutions to the problems of the marketing and modern advertising industry. By embracing AI, you’re not just looking to continue your professional activities, you’re starting a giant leap forward in a world where digital is commonplace and everyday.
So don’t resist and use the opportunities as best as possible.
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