More than any measure, B2B brands focus on improving the brand communication network and the special value they have. This is a principle and it doesn’t matter if the company is at the end of the production process (providing a service) or at the beginning of it.
It is important to tell customers how and with what quality it affects their processes!Whether the car is big or small, it starts with the first start; And it tells about an organization and organizational structure.
This was exactly our problem in the project of the Melko transportation company; It means to show that the brand is consistent, orderly and reliable at all structural levels.So, we designed white and well-built trucks with an arrangement facing the road in the background of red and blue sky to take their picture while emphasizing the commitment, high capacity and quality of service.
Discovering the achievement of each project beyond the financial benefits is an organizational culture. That is, sometimes we experience in practice how much factors beyond our control affect work processes.