The more, the less

Well, obviously, working for big and prestigious brands is challenging because we are faced with a framework and mental image of the brand in the eyes of the audience. A framework that has been formed under the influence of the brand’s performance over time, intentionally or unintentionally.

Sheikh Safi Isfahan carpet  needed a solution to recover previous customers and attract new customers, half of which he had done by producing new products or better to say new roles in new styles.

The other half was designing a TTL campaign that we did for them.

We believe about audience analysis; The more, the less!