Bodybuilders on the road

More than any metric, B2B brands focus on improving their brand communication network and unique value. This is a principle and it doesn't matter if the company is at the end of the production process (providing a service) or at the beginning of it. It is important to tell customers how and with what quality it affects their processes! Whether the car is big or small, it starts with the first start; And it tells about an organization and organizational structure.

This was exactly our problem in the project of the Melko transportation company; It means to show that the brand is consistent, orderly and reliable at all structural levels. So, we designed white and well-built trucks with a door-to-door layout on the red-blue sky background to take their photo while emphasizing commitment, high capacity, and service quality. Discovering the achievement of each project beyond the financial benefits is an organizational culture. That is, sometimes we experience in practice how much factors beyond our control affect work processes.