Family is a priority

Due to their background and size over time, brands gradually become like a father or even a mother in the field of industry if they have continuity and stability in performance. Well, in the processes of branding, the audience and the creation of deep experiences are very important for him, and perhaps more importantly, the continuity of these experiences in certain time periods. A task that Daewoo home appliances really knows well. The design of the campaign to increase the loyalty and identification of consumers with the brand, when it reaches its peak, which is being together with the family and enjoying the mood of Eid.

We looked at the issue from the point of view that the value of the family should be in the center of attention and the product that can make the period more and deeper in the context of time, would be on the sidelines. Sometimes if not, most of the time you should talk about audience, customer and consumer instead of product or service. Maybe always!